70 Useful E-Commerce Statistics for 2023

If you’ve got an e-commerce business, or if you do any sort of business over the Internet, this post’s for you. Understanding trends will help you better market your products and services online, helping to improve your overall bottom line. So, take a quick glance through the stats, and maybe even learn a thing or two.

General E-Commerce Statistics

Any commercial transactions that take place online can be considered e-commerce. By 2021, marketers expect $4.5 trillion in e-commerce sales yearly.  And these stats back up that prediction.

  1. 41% of US consumers receive 1-2 packages from Amazon weekly, with 50% of those consumers aged 18-25 and 57% aged 26-35. (Walker Sands)
  2. 68% of small businesses have no structured or documented conversion rate optimization (CRO) strategy. (State of Conversion Optimization Report)
  3. About half of people admitted they’d purchase from an e-commerce site’s chatbot that utilized conversational marketing. (Drift)
  4. By 2040, it’s predicted that 95% of all purchases will be made online. (Nasdaq)
  5. E-commerce website visits convert to purchases only 2.86% of the time. (Invesp)
  6. Even with the e-commerce industry growing on average 23% yearly, 46% of small businesses in the United states don’t have a website. (BigCommerce)
  7. For online shoppers, at least 32% own one connected home device. (NEIL PATEL)
  8. For sellers who using its AWS console, Amazon now makes available AI-based, real-time product recommendations. (Absolunet)
  9. For those shopping for holidays, 76% prefer a physical store. (GeoMarketing)
  10. In the United States alone, 61% of consumers purchased something online based on a blog’s recommendation. (Content Marketing Institute)
  11. In the US, 2 in 5 consumers (41%)
  12. Of all e-commerce sales in 2017 made in the United States, Amazon accounted for 44%. (CNBC)
  13. On average, 57% of e-commerce customers worldwide purchase products from retailers abroad. (Nielsen)
  14. On Cyber Monday in 2017, mobile shopping first hit $2 billion in daily sales. (Practical eCommerce)
  15. Over 60% of US shoppers use self-service tools for consumer inquiries, including websites (24%), mobile applications (14%), voice response systems or VoIP (13%), and live online chat (12%). (Amex)
  16. Poor e-commerce personalization cost businesses $756 billion last year. (OptinMonster)
  17. Preferred online payment methods internationally are credit cards (53%), digital payment systems (43%), and debit cards (38%). (Kinsta)
  18. The first place 59% of Millennials go when shopping online is Amazon. (Inviqa)
  19. The reason most people cited for shopping online is that it’s available 24/7. (KPMG)
  20. Three times more conversions result from multi-step forms in WordPress. (Venture Harbour)
  21. When dissatisfied with products or companies, 55% of online consumers voice their opinions to friends and relatives. (NEIL PATEL)
  22. Within 5 years, 69% of B2B businesses expect to quit issuing catalogs. (B2XPartners)
  23. Worldwide, products have been purchased online by 93.5% of Internet users. (OptinMonster)

Shopping Cart E-Commerce Statistics

Online shopping carts are the final step before customers buy, and you can see the abandonment theme playing out below. Statistics associated with these can help e-commerce sites develop better online shopping experiences, and help businesses avoid the dreaded abandonment of shopping carts.

  1. Offering free shipping increases profits for small to mid-sized businesses, 46.5% of them say. (MCM)
  2. Requiring account creation during checkout causes 23% of shoppers to immediately abandon carts. (Baymard Institute)
  3. Including all industries, average cart abandonment rates are 69.89%. (Baymard Institute)
  4. 53% of visitors were stopped from abandoning sites by exit-intent popups. (OptinMonster)
  5. Abandonment rate increases by 75% when sites load slowly. (Baymard Institute)
  6. The highest abandonment rates occur with clothing purchases (40%), then tech (18%), and thirdly by home products (16%). (OptinMonster)
  7. Optimized checkout design increases conversion rates for e-commerce sites by 35%. (Baymard Institute)
  8. With average abandonment rates of almost 70%, $3 billion a year in e-commerce sales could be lost. (Disruptive Advertising)
  9. The worst cart abandonment rate – at 78% – occurs with mobile phones, followed by tablets at 70%, and finally by desktops and laptops at 67%.(OptinMonster)
  10. Shopping cart abandonment occurs mainly due to extra costs being too high. (Baymard Institute)

Email eCommerce Statistics

I know we all hate spam e-mails, but there’s a reason e-mail marketing is so prevalent in digital marketing campaigns. E-mail marketing has the highest return on investment. It also helps generate leads and cultivate consumer relationships.

  1. 20% of the traffic driving e-commerce sales comes from e-mail marketing. (Wolfgang Digital)
  2. During the 2018 holiday season, e-mail marketing by e-commerce sites led to 24% of the holiday sales. (OptinMonster)
  3. E-mails are the preferred method of contact by brands for 61% of consumers. (Statista)
  4. For each $1 spent, e-mail marketing yields $44, which is an incredible 4400% ROI. (OptinMonster)
  5. Fundraising campaign emails blocked by spam filters are estimated to lose nonprofits about $15,000 yearly in donations. (Philanthropy.com)
  6. Of consumers, 60% say they purchased something due to reading an e-mail marketing message. (OptinMonster)
  7. Of the leading 1,000 US online retailers, 58% send out welcome emails. (Smart Insights)
  8. People open transactional e-mails eight times as often as other types of e-mail campaigns, making six times more money. (Experian)
  9. Providing captivating content during the sales process is the main reason why the B2B e-commerce market sees such success. (B2B Marketing Community)
  10. Revenue increases by 760% due to segmented e-mail campaigns to subscribers. (Campaign Monitor)
  11. The average open rate for abandoned cart e-mails averages 45%. (Moosend)

Mobile eCommerce Statistics

Ensuring your e-commerce website is mobile-friendly is imperative. Ignoring the way your customers do business will lose you potential customers.

  1. 32% of shoppers changed their minds about purchasing items after checking out product information on their mobile devices within a physical store. (Invesp)
  2. 73% of consumers will switch from a poorly designed mobile site to one that makes purchasing easier. (Google)
  3. 82% of Internet users in the United States have used a mobile device to shop online. (Statista)
  4. Call to action buttons – including click-to-call – can boost clicks by 45%. (CopyBlogger)
  5. Comparing online deals through mobile devices is done by 93% of Millennials. (Statista)
  6. Conversion rates from mobile apps are 3x higher than mobile websites. (Marketing Land)
  7. In 2018, Black Friday and Cyber Monday both achieved more than $2 billion daily sales via mobile devices, breaking the previous year’s record. (Practical eCommerce)
  8. Of online purchases made during holiday season, 40% are made via smartphones. (OuterBox)
  9. Of tablet and smartphone owners, 53% shop on brand-specific applications. (Invesp)
  10. People spend 90% of their time on applications when using mobile devices. (Flurry Analytics)
  11. Those who have an adverse experience with your mobile shop will be 62% less likely to purchase there in the future. (Google)
  12. Those who most influence people’s mobile purchases are friends, more than e-mail marketing, online advertising, or Facebook. (Adobe)
  13. When page-loading increases from one second to three, mobile sites bounce rates increase 32%. (Google)
  14. While physically in a shop, 65% of consumers use their smartphones to compare prices. (KPMG)

Social Media E-Commerce Statistics

Using social media increases profits when utilizing it as part of your digital marketing strategy. Whether you personally love it or hate it shouldn’t matter, it still deserves attention for anyone selling online. Social media should be part of any e-commerce strategy.

  1. After looking at a promotional post on Instagram, 75% of Instagram users took action, including visiting a website. (Locowise)
  2. Before buying for friends or family, 25% of US consumers look to social media for advice. (nChannel)
  3. By 2021, it’s predicted that 65% of marketers will share video content through LinkedIn. (DreamGrow)
  4. Customers engage 66% more often when social media posts are 80 characters or fewer. (Neil Patel)
  5. Facebook accounts for 85% of social media site orders. (Shopify)
  6. On average, e-commerce sites with Facebook pages publish 4.55 posts weekly to their page. (BigCommerce)
  7. On average, online stores with a social media presence experience 32% more sales. (BigCommerce)
  8. Online stores with a social media presence have an average of
  9. Posts that include photos receive 104% more comments, an 84% greater click-through rate, and 53% more likes. (Neil Patel)
  10. Spending on advertising globally by 2021 – just for Facebook and Instagram – will amount to almost $95 billion yearly. (eMarketer)
  11. The average cost of orders for customers referred through Instagram is $65, followed by Facebook at $55, Twitter at $46, and YouTube at $38. (Shopify)
  12. When deciding on what to buy, 74% of consumers trust their social networks. (Kinsta)

In Conclusion

Statistics are the basis of market research. While you may not be able to afford an in-depth market research study by a major market research company, understanding some of the above stats can help guide your business decisions. So take a few of these numbers that spark your interest, and maybe look a bit deeper.