Influencer marketing is a type of social media marketing that focuses on influencers or individuals who have established credibility in a specific niche, industry, or community. Influencers can be anyone from celebrities and influencers with millions of followers to everyday people who have a strong online presence and influence in their local communities.

At Incify we work mostly with everyday-type influencers with smaller audiences, and combine that with social advertisement from the content produced by the influencers to deliver the best results possible, based on accurate data and A/B testing.

The influencer marketing industry in South East Asia is estimated to be worth about $1.4 billion, making it one of the fastest-growing areas for marketers and influencers alike.

The regions of South East Asia that are particularly thriving because of influencer marketing are Malaysia and Indonesia. In Malaysia, 41% of companies have adopted influencer marketing for promotional purposes; this figure rises to 50% in Indonesia. Furthermore, these countries boast some of the highest engagement rates from their audiences; Malaysian audiences are three times more engaged than other countries within South East Asia, while Indonesian audiences are four times more engaged than others.

This highlights just how effective influencer marketing can be when used correctly.

Having trusted names in the industry endorse your brand or product can often result in more conversions than would be achieved through conventional methods due to the fact that people are more likely to trust what their peers recommend than advertisements from big corporations.

Even small brands can benefit from leveraging on the word of mouth from influencers with small audiences when a campaign involves dozens of micro-influencers, it creates a ripple effect that can deliver high ROI, better than any other method.

Finding the right influencers to collaborate with can be a daunting task. With so many out there, it’s hard to know which ones will best represent your values and give you the most ROI for your investment.

At Incify we leverage data to find the best influencers who can truly represent your products and deliver them to their audiences naturally and smoothly. Once we receive your brief, our team will spend time in hunting for the right fit based on your campaign budget and deliver them to your doorstep for approval.

At its most basic level, an influencer marketing agency connects brands with relevant influencers in their industry. They help brands identify effective ways to work with influencers and build relationships that will produce positive results in terms of sales, conversions and engagements.

As mentioned previously, an important part of this process is identifying the right people that are connected and have influence within a given field or industry; meaning they typically have large and highly engaged social media followings or powerful web presences. Agencies can then use data-driven analytics to not only identify these influential people but also track key performance indicators (KPIs) to ensure the success of campaigns.

Once potential influencers have been identified, agencies offer guidance on building relationships between brands and these key figures within the social ecosystem. This involves providing advice regarding messaging strategies, creating personalized stories and content assets that resonate with followers as well as ongoing monitoring of campaigns through KPIs like engagement rate and conversion rate.

Moreover, many agencies even manage creative production projects such as video, photo shoots or other digital works for campaigns – taking some of the legwork out of managing multiple aspects at once for busy marketers! Ultimately, with their expertise in all areas related to influencer marketing from strategy to execution, professional agencies can equip your brand with all it needs to successfully execute engaging campaigns tailored specifically towards your target audiences’ interests.

At Incify we cover all, from A to Z. You can send us a detailed brief with creatives and all, or we do that for you.

Here are some of the most popular types of influencers to consider:

Micro-Influencers

Micro-influencers generally have less than 10k followers on any given channel. Despite their smaller followings, they offer excellent ROI due to their ability to target specific demographics and niche groups that are highly engaged with a particular topic or product. Micro-influencers also often charge significantly less than larger influencers who command six-figure sums for a post.

Celebrity Influencers

Celebrity influencers have millions of followers on various social platforms. Due to their reach and level of fame, they typically get paid very well for sponsored posts; however, it’s important to note that celebrities can sometimes be prohibitively expensive depending on their popularity. They’re also more likely to appeal to wider audiences – meaning if you want targeted followers who are interested in a specific product or service, this may not be the best choice for you.

Niche Influencers

Niche influencers don’t always have high follower counts – though some do – but they cater towards specific interests in one area or another (think fashion bloggers or beauty gurus). Their content does particularly well with targeted followers because the audience is already familiar with what they produce; as such, these types of influencer campaigns often see higher engagement rates than general campaigns targeting wider audiences.

Macro-Influencer

Macro-influencers have an impressive reach—sometimes even larger than celebrity influencers—but generate far fewer engagements due to the sheer size of their following. That said, macro-influencer campaigns still make sense if you’re looking to build broad brand awareness on a budget since they may charge less per post compared to celebrities.

Engagement Influencer

Engagement influencer campaigns prioritize quality rather than quantity when it comes to followings and engagements. These types of influencers typically have higher follower counts (at least 20k) but engages with their audience regularly through comments and shares on their posts which helps cultivate community around them and makes them highly effective when working with brands.

At Incify we depend on Micro and Engagement influencers since those meet the budget of most businesses and offer more flexibility, higher engagement, and deliver better results.

User-generated content (UGC) has become an important part of influencer marketing. It is the content created by fans and followers that is shared via social media—often featuring themselves or products they are promoting—in order to create a more personal connection with their audience.

UGC can be anything from photos, videos, reviews, blogs and comments, as long as it’s created by an individual and shared with others on their various social platforms.

When done right, influencer marketing combined with UGC can be a powerful tool for any company looking to build trust with its target audience while simultaneously expanding its reach online. So if you’re thinking about adding this strategy in your promotional mix anytime soon, contact us today!

When working with an agency to create an influencer-driven campaign, there are several factors that come into play when determining how much it costs. Here are some of the most important ones:

Agencies’ Fees – Most agencies charge based on the size of the project and the amount of work involved. Often this means they take a percentage of ad spends as their fee. This can range from 10% all the way up to 50%.

Influencer Rates – The next major factor that comes into play is influencer rates. Depending on their level in terms of popularity (number of followers), celebrity status, engagement rate, etc., they may charge anywhere from $100 – $5,000 per post or more!

Ad Spend – User-generated content is often given a right for a short period of time to be used in campaigns, and depends on campaign objective, reach, impressions, and clicks.

Ultimately there is no right answer when it comes to how much an influencer’s marketing campaign costs when working with agencies since it depends greatly on a number of factors.

At Incify, we’re flexible, some campaigns will be a flat fee and some will be a percentage of the total budget.

Contact us today to learn more about the pricing.

1. Discovery & Goal Setting

2. Influencer Identification & Vetting

3. Influencer Outreach & Negotiation

4. Content Development & Creative Briefing

5. Content Review & Approval

6. Content Distribution & Promotion

7. Monitoring & Engagement

8. Reporting & Analysis

9. Post-Campaign Review & Follow-up

Incify currently service Indonesia, Malaysia, Singapore, Thailand, Taiwan, Hong Kong, Philippine, Korea, Australia & U.S Markets.

Yes, subject to KOLs term of service, they often allow a special UGC license to be used in ads campaigns for an additional cost. Both UGC licensing and media buying are handled by Incify and quoted separately as add-ons.